The rapid innovation of technology channels and tools continues to transform the business landscape. New and innovative technologies are revolutionizing the way customers interact, making it easier, more convenient, and more effective for online and non-online businesses to communicate with their existing customers and prospects. In addition to empowering the customers with a multitude of…
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Should You Talk Politics in the Office?
Last month, Kyle S. Reyes contributed an article to the New Boston Post describing the most recent recruitment drive at his company, Silent Partner Marketing. Reyes had instituted a questionnaire – the ‘Snowflake Test’ – which all candidates were required to answer. Among the questions? “What does “faith” mean to you?”, “When was the last…
GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 80,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial corporation. Trouble is, people still think GE makes toasters. Therein lies the employer brand challenge.…
Certainly, many candidates – whether a first-timer or someone looking for a better job than their current one – already have a target company they would like to work for. This is actually a good thing since it helps narrow job-hunting efforts, allowing for preparation for the interview and anticipate all related questions regarding their…
We all have times at work where we are left fuming at some nonsensical office rule. If you’ve ever had a boss enforce draconian measures, then you’ll know it’s the quickest way to reduce productivity and lower morale. All it does is inflame resentment towards management. Petty work rules can end up alienating an entire…