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Employer Branding

How VMware Attracts and Retains Tech Talent

Long before COVID-19 made working from home the norm, this software company was experimenting with remote work and exploring its impact on employer brand. This unsung hero of the B2B technology space was powering some of the busiest and most visible brands of the early months of the pandemic, all while supporting a globally distributed…

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Workplace

How Startups Can Create an Unbeatable Culture

It’s undeniable that there are many benefits of great work culture, although they can be difficult to pin down as each organization has its own unique mission, history, and personality. Albeit extensive, it’s almost impossible to create a ‘one size fits all’ list. A strong team is the driving force of success. In the early…

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Employer Branding

How the Automotive Technology Space Is Attracting New Talent

Big changes in the automotive technology space have inspired a renewed focus on attracting tech talent and workplace diversity for this company’s employer brand leadership. That focus is just one of the creative challenges Joanna Babiarz faces as Aptiv’s Global Employer Branding Director. Your Candidate Messaging Should Evolve with Your Industry Recent and rapid tech…

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Workplace

4 Trends Shaping Learning & Development for Multinational Companies

The pandemic and the economic downturn in recent months has forced many business leaders to reconsider their approach to Learning and Development. A report by TalentLMS reveals that 67% of HR managers have an increased L&D budget in 2022 while LinkedIn’s 2022 Workplace Learning report states that L&D leaders are twice as likely to have…

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Employer Branding

Activating Employer Brand as a Science and Technology Company

Successful employer brand activation is all about thinking globally for this 352-year-old, progress-driven science and technology company. Merck Group has dedicated itself to furthering human progress through science and technology. It’s a lofty mission and one its team takes very seriously, particularly employer brand leader Chris Dinwiddy. You Value Curiosity Merck Group’s EVP, “Bring your…