Salesforce, the US tech company responsible for one of the world’s most popular CRM platforms, has earned more than 80 awards for its workplace culture. Its team has more than tripled in size in the past five years. Employer brand metrics may be infamously elusive, but these numbers paint a clear picture: Salesforce is doing…
Employee-generated content may not be as strategically crafted as something straight from your marketing department. Its messaging may be more candid than what your company usually posts on LinkedIn. But these markers of authenticity are exactly what make employee-generated content (EGC) such an effective advertising tool, and they’re also what makes it so impactful for…
As hiring activity across many industries slowed in the wake of the pandemic, we experienced several unique challenges in the recruitment sector. However, as we step into 2021, the new year has brought with it renewed optimism! Not only is the vaccine roll-out in full swing, the Brexit trade deal and US election result have…
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Top Employers for Working Mums
The past year has been an extremely challenging one for recruitment in many ways and has tested the innovation and creativity of employers. Despite examples of bad practice, many teams and individuals have gone above and beyond in the way they have supported their employees through so much uncertainty, from online onboarding, virtual recruitment fairs,…
For all of us involved in scaling a business, having the right team is an essential ingredient. The second half of that is to retain them. When lockdown first hit businesses, many people looked with horror at both those challenges. Some are still struggling. I set out to find the expert secrets of the people…
Interviewing has gone remote. While some think this is temporary, it’s actually the future. When the pandemic began, businesses were focused on putting their heads down and weathering an uncertain economic environment. For many, this meant a temporary freeze on hiring. As things thawed, hiring came back; but this time, it was remote. A Gartner…
Ashley Cheretes faces a challenge familiar to many employer brand leaders: Her company isn’t top-of-mind for many candidates, despite touching millions of lives. “Cigna is the most well-known unknown company,” jokes Cheretes, Cigna’s Head of Marketing, Talent Acquisition. “When you throw in the fact that we are technically an insurance company, we are often not…
In building an EVP for Ritchie Bros, an online auction platform for heavy equipment, Employer Brand Specialist Thomas Reneau drew from his experience with design thinking firm IDEO. Reneau saw an opportunity to marry this innovative perspective with the company’s employer brand strategy and, in the process, enhanced the Ritchie Bros’ voice, values, and culture.…
As someone new to the HR industry, I’ve been spending the past month familiarizing myself with commonly-used recruitment processes and technologies among HR professionals and hiring managers. A particular process that sparked my interest was video interviewing to screen candidates and determine their suitability for an available role. Video-interviews are pre-recorded, self-conducted interviews submitted by…