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Employer Branding Talent Acquisition

How Virgin Group Prioritizes Employee Experience

Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? This week we’ll learn how it’s all tied together in one people promise. Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10 years under…

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Employer Branding Talent Acquisition

How to Find the Best Candidates for Remote Roles

Remote working is on the rise, with predictions that 50% of all workers will be doing their jobs remotely by 2020. There are, in fact, many companies that are completely remote. Sara Sutton Fell, CEO of FlexJobs, doesn’t think half the workforce will be 100% remote by then, but she does argue we will be…

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Employer Branding Talent Acquisition

5 Red Flags to Look for in a Candidate’s CV

As a recruiter, it’s essential that you are able to screen CVs effectively and shield hiring managers from any potential disaster interviews (or even hires). In order to ensure that you are only sending the very best candidates through the application process, you must be able to quickly spot red flags in CVs that identify…

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Employer Branding

When Positive Discrimination Can Be Completely Legal

“Is this fake news?” was the message I received through my Facebook page with a screenshot of an advertisement for a training opportunity at a BBC radio station. It clearly stated that the roles were only open to people from Black and Asian backgrounds. “Surely this can’t be legal? I’m shocked that the BBC can…

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Employer Branding

How Can You Measure Your Employer Brand Success?

Measuring employer brand has notoriously been tricky. You ask employer brand managers all around the world how they do it, and everyone has a different answer. So we’ve collated 10 ways to measure your employer brand from 10 employer branding masters. Each with its own KPI’s, metrics, and solutions. Measuring your employer brand will help…