Behind every great success there are key ingredients to make it happen. Some are top-secret so as to keep close-competitors from stealing their formula, but others are common knowledge and when you think about it, pretty easy to do. For the third year running, the WilsonHCG Research Institute has published its report on the top 100…
The term personal brand is one that always makes me quiver. The concept has now been around quite a long time, and ultimately is not rocket science, but amazingly enough it is still a concept that many people are challenged by. Whether it is just the term itself that makes you quiver as it does…
You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief dummkopfs Lars Schmidt and Richard Mosley. Check out the book Employer Branding for Dummies, listen to the interview with Lars Schmidt below and make sure you subscribe to the Employer…
If your candidate is applying for new opportunities, you need to see off their competition and show that they are the best person for the job. This starts with their CV. Their CV is generally the first opportunity they get to make a great impression and to sell their skills and experience. If it doesn’t…
It is important to define what purpose is before trying to explain how to achieve it. According to the dictionary, “Purpose is the reason for which something is done or created, or for which something exists. It is also describes a person’s sense of resolve or determination.” So in short you don’t need it, but…
When courting an elite candidate, it is imperative not only to understand what other companies may be offering in terms of benefits, but how the benefits you are offering are applicable to the individual who is being considered. A recent study by LendingTree allows recruiters some statistical evidence broken down by gender and age. It…
If your marketing personas are merely based on conventional wisdom, your content will not reach its potential with the intended audience. Every good communicator follows the cardinal rule: know your audience. On the surface, creating audience personas for your employer or B2B brand seems like a great idea. Creating specific profiles of your audience so…
It is often said that firms want to recruit people with the right attitude and work ethic rather than just a glowing CV. While knowledge of the job is essential, key skills can be learned in-house, particularly at a junior level. But how easy is it to find someone who is the right cultural fit…
The business rates bill for offices in the city (of London) will rise by £1.4bn, or 33% over the next five years. The British chancellor Phillip Hammond has since announced some relief for those hardest hit by rate rises, but many recruitment businesses will not be able to claim any compensation at all. So, what…