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Employer Branding

Implementing an Employer Brand in North America

It’s a global brand which is very well known in the automotive industry but it’s just as popular with its customers. The German-based company is better known for its tires but that’s not all they do. Continental has over 40,000 employees, and we will learn how they are implementing an employer brand strategy in the…

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Workplace

Here’s Why You Really Need Work Friends

We all spend a lot of our time at work, and even if you’re lucky enough to love your job, you still need something special to help make that time more enjoyable. What you really need is a work friend. Scientific research has shown that not only does it help you to have a better…

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Employer Branding

Company Perks: Employer Vs Employee – Who Wants What?

Many people think they know what’s best for you – from your parents to your teachers and you – the boss. And while companies may mean well in offering the kinds of perks and benefits they think their employees will love, that may not be the case. Now if we left it to employees to…

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Employer Branding

Can the Tech Skills Gap be Closed?

Companies are making major investments in new technology in order to maintain relevance. However, the success of new technology does not rely on how fast companies are to adopt. Rather, it relies on how thoughtfully companies are in educating their workers to actually use new technology. The reality is, insufficient training and support around the…

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Employer Branding Talent Acquisition

What is the Basic Social Media Strategy Recruiters Should Have?

It’s always good to have a strategy regardless of what it’s for. You’ve heard of the saying, ‘If you fail to plan, you plan to fail.’ And having one for your social media content is no different. If you don’t use social media for recruitment already and have no idea where to start then this…