Talent Acquisition

The Ultimate Guide to Monitoring Your Online Reputation

Your online reputation is crucial now-a-days, as searching you will most likely be the first thing people do after hearing your name. This infographic (from Avalaunch Media) gives you the ultimate guide to monitoring your online reputation.


  • If you’re a company – monitor your business name, CEO’s name and product’s name and if you’re an individual, monitor your name and any variations it may have.
  • Quantify your audience – who has a stake in your online reputation? Bloggers? Journalists?
  • 47% of social media users actively source customer service through social media.
  • Outline which channels need monitoring and how it will be done.

RELATED: Five Ways to Proactively Protect Your Online Reputation

measure your employer brand

The ultimate guide to monitoring your online reputation

By Laurence Hebberd

Account Executive at Link Humans, download our 12 Essentials of Employer Branding eBook now.