Why Foursquare is Great for Employer Branding

Foursquare is a firm favourite here at the Undercover Recruiter. I’ve already shown you how to use Foursquare for recruitment, and I wanted to fight in defence of the app after recent criticisms.


  • Gamification: Foursquare is a great example of gamification – with points and mayorships.
  • Safe: Foursquare is not stalkerish and is safe – as you can’t see a user’s check-in history.
  • Employer Branding: Employers can create Foursquare pages (such as the Link Humans page), ‘own’ venues and can create Events through the website, making check-ins interactive and full of detail.

RELATED: How to Use Foursquare for Recruitment

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By Laurence Hebberd