Mobile technology is huge: Between cell phones, tablets, and other devices, the U.S. now has a total of 435 million gadgets in our homes – which means devices outnumber its citizens. Not surprisingly, more than 70% of active job seekers use their mobile phones to look for jobs. Unfortunately, companies are struggling to keep up despite the enormous opportunity mobile provides: just 20% of companies have mobile-optimized career sites, and a mere three percent have a mobile app.
How important is mobile for your recruitment process? Check out these ways this phenomenon is changing the way businesses big and small hire candidates:
Employers Can Watch Video Interviews On The Go
Mobile recruiting is changing everything about the way employers hire, even the interview. Now candidates can record answers to written questions from their mobile devices, making the job interview as portable as the application. Employers can then watch these video interviews anywhere, meaning the interview process becomes easy to work around even the busiest schedules.
– Josh Tolan, Spark Hire
Mobile Optimization Helps Reach The Busiest Candidate
Mobile is on the rise and employers are now updating their hiring process to better reach talent. This channel has become an optimal way to reach the well-connected, busy job candidate. Employers are seeking new ways to optimize their content, emails, and job postings for mobile interfaces.
– Nathan Parcells, InternMatch
Helps Build Employer’s Brand Kudos & Provide The Best Candidate Experience
As mobile surpasses desktop, candidates expect hiring managers to keep pace. Employers should ditch phone screens in favor of mobile video interviews. Smartphones and tablets make video interviewing faster, more intuitive and improve the user experience for candidates.
– Rupert Sellers, CEO & Founder, Compact Interview
Being Smartphone-Friendly Makes An Impression On Candidates
Passive candidates often invest a significant amount of time researching a company before they pursue a job opportunity. Because they currently have a job, they may only be doing this off-hours on their smartphone or tablet. Companies must ensure that their website is mobile-optimized to properly make an impression on those folks.
– Jason Pinto, Director of Marketing, CBG Benefits
Mobile Recruiting Is Determining The “Who”
Mobile accessibility has enabled employers to connect with more passive, on-the-fly candidates that they were otherwise unlikely to engage, to deliver more personalized messages that wouldn’t have otherwise been noticed, and to communicate with prospects on their terms vs. the employers’. Safe to say the existential ‘War for Talent’ has become a little more intense.
– Russell Schramm, VP Talent Acquisition for the Americas, Philips
What do you think? How else is mobile recruiting changing the hiring process? Let us know in the comments below!