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Employer Branding

Making the Employer Brand Obvious

Ever wondered whether it’s a blessing or a challenge to be one of the world’s best-known consumer brands, especially when it comes to employer branding? Well, we’ve been speaking to the American wireless voice and data provider T-Mobile US.

Tisha Leslie is the Director of Employer Brand at the company and gives us an insight just how tricky or easy her job actually is.

measure your employer brand

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsStitcher RadioGoogle Play or Soundcloud.

In this episode you’ll learn:

  • Why their objective is to make their employer brand “obvious”
  • What it’s really like to work at the company
  • How she partners with lots of teams inside the business for activation
  • Why research is key to their employer brand
  • What #BeMagenta really means

You can connect with Tisha on LinkedIn.

By Ushma Mistry

Editor & Content Strategist at Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.