Employer Branding

Making the Employer Brand Obvious

Ever wondered whether it’s a blessing or a challenge to be one of the world’s best-known consumer brands, especially when it comes to employer branding? Well, we’ve been speaking to the American wireless voice and data provider T-Mobile US.

Tisha Leslie is the Director of Employer Brand at the company and gives us an insight just how tricky or easy her job actually is.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsStitcher RadioGoogle Play or Soundcloud.

In this episode you’ll learn:

  • Why their objective is to make their employer brand “obvious”
  • What it’s really like to work at the company
  • How she partners with lots of teams inside the business for activation
  • Why research is key to their employer brand
  • What #BeMagenta really means

You can connect with Tisha on LinkedIn.

By Ushma Mistry

Editor & Content Strategist at Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.