Our friends down at Ogilvy Social have taken a look at what makes your LinkedIn profile irresistible to visitors.
They came up with 5 key points:
- Keywords in your profile – if recruiters can’t find you, they won’t hire you!
- Who do you want to be seen as? People will sum up your personal brand in seconds.
- Tell us your story – story telling is story selling as we all know.
- Peek-a-boo, we see you – people are visual and will definitely judge you by your picture.
- Your LinkedIn URL, this will take you seconds to optimise and will look great in your email signature.
Related: How to Create the Perfect LinkedIn Profile [INFOGRAPHIC]