Employer Branding

Leading a Company Through an Employer Brand Refresh

Allianz is a European multinational financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management.

The organization is undergoing major transformations, including a global refresh of its employer brand. Here’s how Kara McLeod, the company’s employer brand head in Asia-Pacific is leading the way.

Have a listen to the episode below, keep reading for a summary, and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher, or Soundcloud.

In this episode you’ll learn:

  • What Allianz does, and how it supports businesses and individuals during troubled times
  • What Kara’s role is, and what the remit is of her newly formed function in Asia-Pacific
  • How Allianz takes a one-brand approach to its employer brand positioning
  • What Kara’s top tips are to employer brand professionals starting out and leveling up.

Kara on LinkedIn:

Allianz online:

Further reading: How Allianz Built a People-Centric Culture.

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.