How do you recruit designers? Write great job ads and see what happens? Probably not.
Creative people like to be wowed into opportunities and this campaign did exactly this.
Lipsum.com is a site where almost 50,000 designers get nonsense text (Lorem Ipsum) to stick up on test websites every day. The German advertising agency Jung von Matt realized that this site is the perfect place to reach out to designers. So instead of using banners or other traditional methods, they opted for an ad that shows up inside the actual application – you’ll have to see what I mean in the video.
