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Employer Branding

How to Attract Top Talent by Creating Excellent Candidate Experiences

It’s the go-to broadcaster in the UK for sports and movie fans but as an employer, they are much more than that.

You don’t have to be a media-luvvy to work there as they’ve got a lot of fingers in a lot of pies.

measure your employer brand

We speak with the broadcasting media company Sky which has recently gone through an EVP strategy refresh. Sophie Holmes is the Interim Head of Employer Brand & Attraction at Sky UK.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

  • Who they actually are when it comes to an employer
  • Why its reputation can sometimes put potential employees off and how they combat that
  • What “A job you love to talk about” means and why pride is the key
  • Why its employees are encouraged to use #lifeatsky on all social media platforms
  • Find out why diversity and inclusion is high on its agenda

You can connect with Sophie here.

By Ushma Mistry

Editor & Content Strategist at Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.