Employer Branding

The DIY Guide to EVP Development

Some organizations pay thousands, or even hundreds of thousands to get professionals to help them define their Employer Value Proposition (EVP) but there are ways to do it yourself in-house.

Here are five tips on how to create an EVP on a budget:

  1. Start by defining your company’s values. What are the things that are most important to your company? What do you stand for? Once you know your values, you can start to identify the benefits that you offer to employees that align with those values.
  2. Talk to your employees. What do they value in a workplace? What are the things that make them want to stay with your company? Get their input on what you can do to improve your EVP.
  3. Focus on the intangibles. Sure, it’s nice to offer employees free coffee and snacks, but those things aren’t going to make them stay with your company for the long haul. What’s more important is the intangible benefits, like a strong culture, opportunities for growth, and a sense of purpose.
  4. Be creative. There are a lot of ways to create an EVP without spending a lot of money. For example, you could offer employees flexible work arrangements, tuition reimbursement, or opportunities to volunteer their time.
  5. Communicate your EVP effectively. Once you’ve created your EVP, you need to make sure that employees know about it. Share it on your website, in your employee handbook, and in your recruiting materials.

In fact, this week, we caught up with Susannah Sack, who was leading employer branding and recruitment marketing at the Johns Hopkins University Applied Physics Laboratory (APL), who believes it’s possible and easy for anyone to do.

If you don’t believe us, then listen to the episode below, keep reading for a summary, and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple Podcasts, Spotify, Stitcher or Soundcloud.

In this episode, you’ll learn:

  • How you can do your own EVP at hardly any cost
  • A step-by-step guide to really doing it yourself
  • Why Exit Interviews/Surveys are key to your EVP
  • Why you should use free tools to help you
  • Why Flexible working is important to your EVP

You can connect with Susannah on LinkedIn.

By Ushma Mistry

Editor & Content Strategist at Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.