Employer Branding

5 Key Promises of an EVP

If you’ve ever had to book a flight whether it’s for business or pleasure you may have used the services of the Flight Centre or one of its 30 brands.

That’s no surprise really as it has a global presence in more than 23 countries and a corporate travel network in 90 countries. It also trades under brands such as Liberty Travel, Student Flights and Corporate Traveller to name but a few.

So as you can imagine they have lots of employees and so they have a unique approach to EVP and the man helping to deliver that is Dario Paolini, who is Head of Employer Brand of Flight Centre Travel Group in Australia.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

  • Why being a big global brand can have its challenges
  • How they created their new EVP strategy
  • Why they invested in research on how their brands are perceived by candidates and customers
  • What their 5 key promises are – having fun is one of them!
  • Dario’s own top tips on how to achieve a successful employer brand

You can connect with Dario here.


By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.