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Employer Branding Talent Acquisition

How to Apply Storytelling to Employer Branding

Ever heard of the power of storytelling? Of course, you have. Want to know how to apply effective storytelling to employer branding and/or recruitment marketing? Well, then you won’t want to miss this episode! Lauryn Sargent is a founder at Stories Incorporated, a company that is half story consultancy and half creative studio. She has…

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Employer Branding Talent Acquisition

The Benefits and Challenges of Google Jobs

Up until July 17, a job seeker looking for a new role could simply google their industry or preferred position, and they’d see a mix of recruitment agencies or job board searches on sites like Reed and Indeed. However, with the launch of Google Jobs, the job-searching process has received a shakeup. The new feature…

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Talent Acquisition

How Can Automation Make or Break Candidate Experience?

Whether you’re all for technology being at the fore of your business or if the thought of it makes you break out in a sweat, it WILL be part of your company in some way. Candidate experience is no exception, but whether automation will be a help or a hindrance is a risk you may…

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Employer Branding Talent Acquisition

Unilever’s Guide to Developing a New Employer Brand

Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. It is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry’s, Dermalogica, Dollar Shave Club, Dove, Hellmann’s, Knorr, Lipton, and Magnum. But…

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Employer Branding Talent Acquisition

How Book Club at School Helped Shape My Leadership Skills

I’ll never forget reading the classic Wuthering Heights at book club. After the first reading I didn’t see the fuss, to me it just seemed like another novel with archaic language. However, when it was discussed at book club, I saw the book through a whole new light. After listening to one member’s interpretation of…