How do you go about launching a new professional staffing brand? And is it important to set brand guidelines and maintain consistency when building your reputation? What works on social and digital in the staffing world? I spoke to Ian Grundy who is Head of Marketing and Communications, APAC at Adecco Group and he talked…
Category: Talent Acquisition
Struggling to attract the right talent? The Employer Brand Index can help you to understand strengths and weaknesses of your company as an employer.
When purchasing footwear most people would go to a different shop to buy running trainers than they would for ‘fashionable’ shoes and you would hopefully select each of these purchases using very different criteria. For running trainers comfort will have a much greater importance over aesthetics in the selection process, and for fashion shoes the…
Recruiters are having to behave more and more like marketers these days, and with digital marketing becoming ever more visual, how can they ensure that they stay ahead of the trend? I’ve had a chat with Jordan Roland of Shutterstock to find out all about the latest creative trends and what platforms and tools he recommends. You can…
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A Lesson in Hiring Lunatics
My recent flight home from another dash around our Asia Pacific offices found me somewhat reflective. Sure, the business had been going through ups and downs – everyone is. I mean, its hard to keep the value for investors coming in decade after decade and its downright tough enough just finding the right talent to…
Modern recruiters know it is not good enough to simply advertise jobs and approach candidates on social media. The modern recruiter knows that there is so much more to recruitment than being able to find candidates. If you are stuck in a cycle of just finding candidates, how will you ever know if a person…