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Talent Acquisition

Top 10 Tips to Avoid Ghosting Your Candidates

A bad candidate experience can have a detrimental effect on both brands and those applying to work with them. During the pandemic, we saw a huge increase in volume of applicants for different positions. Rumors ran rife about being ghosted deep into the recruitment process. We wanted to investigate the scale of the problem and…

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Talent Acquisition

Why Organizations Need to Show an Empathetic Approach to Recruiting Post-pandemic

Many industries were forced to halt their recruitment initiatives at the start of the pandemic and have since had to place existing employees on furlough or make redundancies. But as the UK economy is beginning to bounce back, so is employment, with record vacancies continuing to be reported in the UK. At Cognizant, for example,…

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Talent Acquisition

A Renewed Focus on Candidates in the Ever-Changing Market 

Change is afoot in the world of work. We are in the midst of a concentrated shift from a client-driven job market to a candidate-driven one, meaning recruiters and HR teams need to adopt a new stance when it comes to sourcing talent. The enormous upheaval of the coronavirus pandemic means candidates are in high…

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Talent Acquisition

The Marketing Metrics that Matter for Recruitment Brands

When it comes to crafting and delivering an email marketing campaign that attracts candidates and encourages them to find out more about the latest vacancy, measuring how each piece of content has done can help recruiters to truly understand if what they’re saying is hitting the mark. As 300 billion marketing emails are sent to…

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Talent Acquisition

3 Reasons Why Recruiters Should Invest in Marketing Automation

When the world is extremely busy online, ensuring that a carefully crafted piece of email content doesn’t end up straight in a candidate’s ‘delete’ folder, should be a high priority for a recruitment agency’s marketing department. But when over 300 billion business emails are sent globally every day, it can often seem an uphill struggle…