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Employer Branding

5 Expert Steps to Evolving Your Employer Brand

Employer branding. If your company is hiring and doesn’t have an EB strategy yet, you might be in big trouble. Attracting and retaining top talent is a huge battle that businesses must fight; the competition for quality candidates is tough. Having a strong employer brand means there’ll likely be a lower employee turnover, lower cost per hire and increased…

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Employer Branding

Get Back in Control, Avoid ‘Always Being Busy’

In my last article I talked about how it’s okay not to be ambitious, as well the importance of finding fulfilment at work and in life in ways that suit you. In our 24/7 work environment we are always busy, always on the move and always under pressure… but technological developments have offered opportunities to…

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Employer Branding

How to Squash Serial Sarcasm in the Workplace

One of the unique things about working in an office with a lot of different people is that you have to deal with different personality types. This often means closely interacting with people who you otherwise avoid. And while most people have calm demeanors that are easy to get along with, there will always be…

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Employer Branding

How to Handle HR When It’s Not Actually Your Job

Almost all of my clients are small businesses. The Human Resources function is typically handled by the office manager, controller, accountant, VP of Finance or whoever was assigned the responsibility for payroll. The idea is generally “well, you’re the one paying people, so you might as well take the rest of the HR responsibility too”. These…

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Employer Branding

It’s Time to Embrace Change

Change is scary. It is also something that sometimes we try not to let happen due to the level of fear associated with it… and consequently miss out on amazing opportunities. The reality is, change is inevitable. The more we can plan and be prepared for the next step, the easier change and transitioning will be. When…

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Employer Branding

The Dirty Little Secret to Employee Motivation

Summer holidays. Aren’t they just magical? Nothing beats those hot afternoons, warm breezes and tropical getaways. Lazing at the beach, coconut in hand, straw in mouth, reggae tunes pumping in the background. A beautiful dream… that is cut drastically short when you find yourself walking back into work after an amazing vacation. During the summer…

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Employer Branding

When Great Employee Quit: Let Them Fly or Buy Them Back?

Let’s face it, finding good recruitment consultants is a challenge we all have to front up to. Some agencies go down the rec-to-rec route and throw money at the problem, with mixed results. Some rely on a referral scheme and many others rely on direct advertising to attract the right individual. The thing is, is…

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Employer Branding Talent Acquisition

4 Female CEOs Crushing the HR Tech Scene

This post is sponsored by Lever, a new breed of applicant tracking system that emphasizes speed, collaboration and building candidate relationships. Forget chalk and cheese; females in technology are forces to be reckoned with. We know that women are underrepresented in many areas of the workforce. Tech is definitely one of them, with some reports…

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Employer Branding

The 9 Essentials of Modern Recruitment Marketing

Fast-forward through all the scary campfire stories that foretell the demise of talent acquisition. Yes, there are challenges to be sure, but let’s spend our time exploring solutions instead of re-hashing the same statistics that we already know. Here’s the big picture concept: The solutions to many of talent acquisition’s problems can be solved through…