Employer brand is a powerful tool in shaping corporate culture and helping employees to internalize corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. A number of academic studies have recognized the positive correlation between employer brand and employee engagement. For example, Heger conducted an empirical study in 2007…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Employee engagement is a concept often ignored by organizations. After hiring a candidate, companies do not plan any strategies or policies which can keep the employee enthusiastic about work. This is an essential aspect of employee retention and promotes stability among employees for a more extended stay in the company. Before knowing why employee engagement…
So sure, I know that it’s the objective of in-house recruitment teams, to reduce the cost of third party expenditure, and recruitment agencies are top of the list. However, against all those odds, the agency industry continues to thrive and in fact, grow year on year. If this expenditure is a concern but still a…
There is nothing more appealing to employees than the option to have some flexibility to allow for real work/life balance. Whether that is the option to start early or later, work from home, job-share or make the most of summer hours by having every Friday off. Chances are if your employee is happy then it…
If you were to pick out one industry where the need for diversity and inclusiveness is most prevalent, most of you would say the tech industry. That’s because over the past few years, we have seen plenty of diversity issues arising in some of the biggest tech brands in the world. We won’t name anyone,…