How do you define your personal brand as a job seeker? How do you as an employer assess whether a candidate epitomises your company’s brand? What is your personal brand? Do you have one? And is it important to have one, given our very “brand aware” society, to actually have a personal marketing strategy? As an…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
From free gourmet food and bring in your pet day, to napping pods and haircuts on site; companies like Google offer a variety of incentives and benefits to employees. Unsurprisingly, Google hold a rating of 4.4/5 on Glassdoor, with 92% of its employees stating that they would recommend the company to a friend. Many organisations struggle with attracting and…
Peter Cheese, CEO of the CIPD, says: “Now, more than ever, we need Government and businesses to put people and skills development at the heart of their thinking.” There’s so much at stake, so many opportunities and so many risks if we get it wrong – everything is at stake from our future trade systems…
Employee training and skill-development is key to unlocking the true potential of your workforce, with most businesses using specific programmes and internal schemes to ensure their talent is firing on all cylinders. But by encouraging your workforce to engage in activities that put their mental ability to the test while also being fun and social,…
It’s no secret that unhappy workers cost employers large operating losses each year. According to a report on the state of the American workplace, unhappy workers cost the U.S. between $450 and $550 in lost productivity each year. That is a truly staggering number. One way that employers could help to reduce these losses is…
Over a decade ago, after the company I was working for in New York City was sold, I experienced something many people experience in their careers – unemployment. After moving to a new city where the industry I had previously worked in clearly didn’t exist, I was forced to start over again from square one.…
To paraphrase the comedian Louis CK, there are two types of people in this world: people who say they waste time at work and dirty liars. According to Salary.com, 9 in 10 employees admit to goofing off during work hours, with over a quarter confessing they do so for more than two hours each day.…
Let’s face it, start-ups have 99 problems and surely employer branding ain’t one of them? I’ve spoken to Erin Wilson of Hirepool.io, who says au contraire; start-ups have to double down on employer brand, or talent community as he prefers to call it. Have a listen below or keep reading for a summary of our chat. And…
The hiring outlook for 2017 is the best the U.S. has seen in a decade with 2 in 5 employers (40 percent) planning to hire full-time, permanent employees over the next 12 months, according to CareerBuilder’s annual job forecast. 3 in 10 expect to hire part-time, permanent staff, while half of all employers anticipate adding…