Nowadays your employer brand is just as important than your actual brand. In fact, an organisation’s employer branding is what will set them apart to help attract the best talent and eventually win them. It’s what people believe working for your organisation is and the key to a successful employer brand is your employees – I mean…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Freelancing is one of the biggest and most lucrative options for professionals in the world. Today, one can choose to freelance in any profession in any industry. Whether you are a digital marketer or an engineer, self-employment has become one of the best choices for experienced professionals. So much that as per a Forbes forecast…
The importance of empathy within a business context is an emerging trend. So much so, the Harvard Business Review shared the Empathy Index for businesses, which attempts to determine how empathetic your company is and whether empathy levels affect commercial success. So what do we mean by empathy at work? Empathy is the ability to…
The good folks at WilsonHCG have recently released their 2017 report looking at the world’s greatest employment brands. We had a chat with John Wilson to find out more. Have a listen to our chat below, keep reading for a summary and don’t forget to subscribe to the Employer Branding Podcast. What are some of…
A new study has found that more than a quarter (27 percent) of those who experience discrimination at work report the bias to be common, impactful and beyond their ability to manage. The result of this triple threat of factors leads to frustration, stress, depression and helplessness on the job. To measure the impact of…
Every year LinkedIn publishes its listings of the best places to work for. Some of you might instantly look to see if your company is a) on the list and b) where they are on the list. But many of you might be asking who are they, what makes them so special and what can…
A company’s ability to save money through corporate philanthropy is not a new concept, but it is often an underrated one. The average employee turnover rate of all U.S. industries is 16.7%, which is costing companies huge amounts of money. If you lose a top performer, everyone in the business is affected. Replacing them could…
What content pulls on the heartstrings and really moves people? This week we chat with Will Staney, founder and CEO Proactive Talent all about creating engaging content for employer branding. Have a listen to our chat below, keep reading for a summary and don’t forget to subscribe to the Employer Branding Podcast. What is your approach…
After years spent studying and racking up thousands in debt to achieve a degree you would think the first thing a student has to do is get a job – before they’ve even graduated. But not everyone thinks so. In fact Mary Curnock Cook, the outgoing head of British university admissions service UCAS, says students…