Building an employer brand team from scratch is hard work, especially when your organization recruits globally. I’ve found that most employer brand program owners are a team of one, maybe two people. These are the project managers, who seek out partnerships internally, usually with HR, marketing, and PR, to get the work done. Some of…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Tackling the different ideologies of the ever-growing multigenerational workforce is probably the most onerous task for HR managers. Dealing with people of varying generations under one roof requires exceptional tactics. Hence, one of the easiest ways to learn these strategies is to opt for online employee training software. These e-learning tools are handy and have…
Creating a brilliant cold email campaign to attract passive candidates is hard. Fortunately, there is a proven science of what makes a cold email tick. Here’s what I’ve seen work after sending thousands of cold emails. Stay targeted Sending out super targeted messages is of paramount importance. Just search recruiter or recruiter email on forums…
It goes without saying that Brand Ambassadors are needed as much as your own career channels to drive your employer brand. Brand Ambassadors offer an organic representation of your company that can be perceived by some job seekers as an even more trusted source than the communications that come from your company or career specific…
What’s hot and what’s not in terms of campus recruitment? With the expertise of Nicole Dorskind, who is leading the ThirtyThree business in North America, we’ll find it out what it’s all about. ThirtyThree is an international communications consultancy that works with some of the world’s most renown brands. Nicole is a strategic leader with…





