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Employer Branding

How HR Can Maximize Your Company’s Talent Brand

Employees seek out assistance from Human Resources for all sorts of reasons. From understanding your benefits to sorting home office equipment, or even the simplest of queries such as ‘who do I go to about my payslip?’ – questions for Human Resources are exactly that, human, and should be handled as such. When employees seek…

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Employer Branding

The Impact of Sustainability on Your Employer Brand

At Link Humans, our goal is to help you understand why someone would want to join and stay at your company. The better you know your reputation as an organization, the easier it will be to attract the right people and get them to stick around. To do that, we do research and analysis to…

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Employer Branding

How European Companies Can Kickstart Employee Engagement

Gallup’s State of the Global Workplace: 2021 Report found that European countries were remarkably resilient to the effects of the pandemic in 2020, but their longer-term track record of employee engagement still raised significant concern. European employees are among the least engaged in the world. However, while the scale of the issue is continental, the…

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Employer Branding

Crafting an EVP That Serves Multiple Brands

Some employer brand leaders know how difficult it can be to unify an entire brand under one employer value proposition. That’s the challenge LexisNexis Risk Solutions Group (RSG) faced in 2020. Under the leadership of Director for Employer Brand Shelley Jeffcoat, LexisNexis RSG launched an EVP that served each of its eight brands while helping…

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Employer Branding

How Royal Caribbean Group Navigates Employer Branding

“Adventure” isn’t just something Royal Caribbean Group offers its customers. It’s also a love shared by its employees, as well as the key to the brand’s exceptional success at engaging new and diverse talent. How do you find the perfect employee when you’re a company as intrepid as an international cruise line? Royal Caribbean Group’s…