Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Ever heard of the power of storytelling? Of course, you have. Want to know how to apply effective storytelling to employer branding and/or recruitment marketing? Well, then you won’t want to miss this episode! Lauryn Sargent is a founder at Stories Incorporated, a company that is half story consultancy and half creative studio. She has…
Up until July 17, a job seeker looking for a new role could simply google their industry or preferred position, and they’d see a mix of recruitment agencies or job board searches on sites like Reed and Indeed. However, with the launch of Google Jobs, the job-searching process has received a shakeup. The new feature…
There is an old saying that goes something like “You have to walk before you can run.” I’m not sure about other parents out there but with my kids did not adhere to this advice. It was straight from crawling to running (sometimes too fast for their own good which I’m sure is where the…
As we all know, videos around employer branding can be a bit cheesy. So instead of taking them down, we’ll give you five memorable examples that are actually worth watching. Just press play & get inspired (or not)! Research suggests that people prefer to see & hear content rather than read it. So, video formats are…
Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. It is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry’s, Dermalogica, Dollar Shave Club, Dove, Hellmann’s, Knorr, Lipton, and Magnum. But…
I’ll never forget reading the classic Wuthering Heights at book club. After the first reading I didn’t see the fuss, to me it just seemed like another novel with archaic language. However, when it was discussed at book club, I saw the book through a whole new light. After listening to one member’s interpretation of…