Technology is evolving at a breath-taking pace and the HR profession role has, until recently, tended to focus on sourcing talent to support digital products and services. Emerging technologies have the potential to truly reshape the world in which we live and work, as AI and machine learning afford enormous potential, for the future. The…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Upskilling isn’t just for candidates. For those in the recruitment and HR industry, investing in professional development through a range of courses, workshops, and events can go a long way in nailing that new job or gaining a promotion. With both face-to-face and online options, there’s no excuse not to expand your knowledge base. Whether…
Talent attraction for banks can be challenging. It’s a fast-paced industry with a very ‘men in suits’ image that, in many ways, is only appealing to men who seek to live that lifestyle. Please listen to the interview below, keep reading for a summary, and subscribe to the Employer Branding Podcast. During Debbie Celado‘s tenure…
When AI springs to mind, you can’t help but think of the endless possibilities it could bring. With machine learning, robotics, and more, breaking new grounds year after year. It’s exciting to think where we could be by 2030. The perception of AI, though, and what it means to our jobs, hasn’t been taken lightly…
Employer branding, yes, it’s very important and you probably figured that out by now. If you didn’t, let us be very clear: employer branding is here to stay! It’s not a marketing hype or buzzword, no ma’am (or sir). Your employer brand is equally important as your brand in general. Let’s create a baseline: what…
Open candidates make up about 75% of the workforce. With such a majority it stands to reason that the highest performing candidates will fall under this category and there’s a number of reasons that they appeal as prospective hires: They have a proven track record of working in a similar environment. They are more likely…
It’s not a fad or a gimmick but the most authentic way to push out stories about your organization. In the foreword to our advocacy guide Neal Schaffer, CEO of Maximize Your Social points out that your employees are best suited to become your brand storytellers in social media: People “own” brands through their perception…
Tech talent is in high demand. More and more companies are shifting their focus to becoming digital and hiring the best tech talent out there has become a major priority. That’s why they need a super strong employer brand. We chat with Sarah Dovlo, the Head of Employer Branding Europe at ABB, a big Swedish-Swiss…
If you love to travel for work, one of the most thrilling sounds in the world is your captain’s voice over the intercom when your plane makes its final descent to your destination. But not everyone has a soft spot for combining business and travel. While being a nomadic worker may seem alluring, employees aren’t…