There is an old saying that goes something like “You have to walk before you can run.” I’m not sure about other parents out there but with my kids did not adhere to this advice. It was straight from crawling to running (sometimes too fast for their own good which I’m sure is where the…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
As we all know, videos around employer branding can be a bit cheesy. So instead of taking them down, we’ll give you five memorable examples that are actually worth watching. Just press play & get inspired (or not)! Research suggests that people prefer to see & hear content rather than read it. So, video formats are…
Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. It is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry’s, Dermalogica, Dollar Shave Club, Dove, Hellmann’s, Knorr, Lipton, and Magnum. But…
I’ll never forget reading the classic Wuthering Heights at book club. After the first reading I didn’t see the fuss, to me it just seemed like another novel with archaic language. However, when it was discussed at book club, I saw the book through a whole new light. After listening to one member’s interpretation of…
With most things in life, nothing is ever perfect and the same can be said about candidate experience. And whilst you might have the best intention to give future employees the best candidate experience, there are times when you may fall a little short. Our expert panel this week share some of the candidate experience…
Sometimes companies lead with mission and values, but stories are what makes it real for candidates. In this interview, Lauryn Sargent of Stories Incorporated talks about what makes a good story and gives examples of story content that effectively communicate concepts like culture and values. Listen on Apple Podcasts, Stitcher Radio, Google Play or SoundCloud. Why stories? Why now? We’re…
Today’s best employee candidates are busy, and may not be looking for your job or any new job. They have many competing sources of information, advice, and networking, and are choosy – often cynical – about what they read and hear. Thus, in reaching your best potential candidates requires finding and entering the world they…
Sponsored by Perengo “What gets measured gets improved.” – Peter Drucker. Data analysis, or analytics, enables business managers and planners to capture and interpret large datasets to guide business decisions. A correct implementation of analytics techniques and tools can boost business performance by putting useful information in front of decision-makers and thereby improve profitability. In the…
There are many websites which list the best companies to work for based on the candidate experience – Glassdoor probably being the most popular one. But just how is candidate experience measured? Is it a tick-box exercise or is it more in-depth than that? This week our expert panel share their thoughts on how they…