With businesses increasingly competing for top talent, Corporate Social Responsibility could be the deciding factor for a potential new employee considering applying for a role in your company. Research from Cone Communications revealed that for 58% of employees, from all generations, CSR is an important element of consideration when choosing a job, sometimes even more…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Employee storytelling is something lots of companies are doing and that’s exactly what the American financial services company UMB does. We spoke to Riana Maus who is a Communication Brand Specialist and helps manage UMB’s employer brand messaging and recruitment marketing. She’s a story-teller, a social media advocate and a writer. Her role involves website…
I had a client a while ago who was made redundant, at the time he was provided with outplacement support by his company but chose to also see me independently alongside this. When his next company was making redundancies a few years later, he chose to approach me again to assist these people. Our work…
To thrive in the modern business world it’s critical that employees are enabled to play to their strengths in a volatile and fast-moving marketplace. The ability to adapt, engage, communicate and collaborate are crucial in terms of sustainable employability and contribution to the workplace effort. For good employers this means providing an environment where career…
January can be a struggle for many of the UK’s workers, as life returns to normal after the revelries of the festive season. The combination of heading back to work, gloomy winter weather, and the financial consequences of over-indulging during the Christmas break can leave us all feeling low. This year, the ‘most depressing day…
Did you know only 51% of the FTSE 100 companies have directors from black and minority ethnic (BAME) backgrounds and only 8% of the total director population in the UK? By contrast, UK society comprises 14, non-white ethnic groups. With decades of campaigning, policy review and focus on creating a society inclusive of its rich…
Picture this. It is 10:24 A.M., Monday. You are going through your inbox typing away replies and setting your priorities for the day. Click.Click.Click Then, one of your employees drops by. An expression of unease displayed on their face. Your initial reaction — something’s happened. Work-related. Well, yes and no. They want to leave. Call…
When you think of the travel industry you’re probably thinking of airlines, hotels, resorts and tourist hot spots. But have you ever wondered how a tech company fits in among all of them? We spoke to Kayla Chance who is the Employer Brand Digital Media Specialist at HomeAway, a world leader in the vacation rental industry,…
The future of work as we know it is changing. We operate in a world with a tsunami of data and automation, artificial intelligence (AI), cognitive computing and robotics. These tools have become increasingly available to organizations. With unprecedented change and continuous disruption ahead of us, organizations potentially risk losing their competitive edge in the…