Mary had been looking forward to seeing the results from her organization’s annual employee engagement survey. She was proud of the culture the management team had fostered – one that she believed encouraged collaboration, innovation and honesty. She had managed a team of more than 20 people and, from her point of view, believed they…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Facebook has come under criticism recently for not having a sufficiently diverse workforce. Some may ask what the problem is, given that the company appears to be going from strength to strength commercially. Yet, there is more to business success than short-term profits. A lack of diversity may cast an unwelcome spotlight on any organisation, which…
It’s difficult not to drown in the vast, fast-moving sea of content out there. We know that using social media is key for employer branding, but if you’re trying to sell your company as a great employer, and reach potential candidates natively, you’ve got to have a strategy in place that’ll get your messages noticed. I’ve…
I have been fortunate enough to travel to many countries and work with professionals from various industries and backgrounds. No matter where in the world I am, there is a certain type of person who always stands out to me. There’s something special about them. It’s hard to put you’re finger on what it is, but you can’t help…
Picture a fairly average Saturday: You wake up in your rented Airbnb, make breakfast, and hail an Uber to do some exploring. You head back “home” but are wiped out, so you order some dinner through your Postmates app. Easy as 1, 2, 3. Before you check out the next day, you worry about losing…