How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose (of course). Paul Davies is a Consumer Marketing Director at Microsoft, and we spoke to him about the employer brand and people promise at Microsoft. Have a listen below and be sure to tune…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Gen Z (iGen or Centennials) is the generation that comes after Millennials and includes people that have been born after 1996. Some of them are already 21 years old, therefore entering the workforce and challenging all of our assumptions of how to treat employees and what to expect from them. Their defining characteristics, as shown by…
Tech companies and corporate culture – do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Have a listen below and be sure to subscribe to the Employer Branding Podcast. In this episode…
It was once thought of as the best way to ensure a diverse and inclusive workforce. Jobs and programs aimed just at one specific group to ensure only applicants from those backgrounds would apply and therefore helping companies meet their diversity quotas. The practise has now been made unlawful but there are other means and…
Ryan Kellogg is a veteran of the US Army, where he learned to adapt to his surroundings very quickly. He also realized the military has a very strong culture, something that was very different when transitioning into civilian life. Have a listen below or keep reading to learn more about corporate culture and how it…