We are hearing first-hand from the organisations and guest speakers involved in our Women in Leadership programme about the powerful support which mentoring can provide when developing aspiring female leaders. If you are in the process of examining your organisation’s progression pipeline and looking for ways to help address any gender balances, we recommend introducing…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
I often speak to companies about how they recruit and the challenges they experience. One of the questions I ask is “How do you recruit new people into your business?”, followed by “What recruitment challenges do you have?”. Many companies see a similar set of challenges regardless of their industry or sector: Can’t find people…
How can brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? I spoke to JR Little, who is the author of “Listening Brands – How Data is Rewriting the Rules of Branding“, and Global Head of Innovation at Carat to get…
Hiring can be a difficult and time-consuming process. It can cost a lot of money, and also be extremely successful – for the recruiter and the candidate. However, if you take note of some of the stats outlined below (by Officevibe), it can help improve your hiring process. How do you get around these stats? Let…
The new workforce generation, known as Generation Z, will bring a wealth of emerging talent to organisations across the UK. While it’s too early to know exactly how these digital natives, born from 1995 onwards, will want to work, it’s not too early to start understanding more about their expectations. Analysts at Goldman Sachs believe…
How do you go about launching a new professional staffing brand? And is it important to set brand guidelines and maintain consistency when building your reputation? What works on social and digital in the staffing world? I spoke to Ian Grundy who is Head of Marketing and Communications, APAC at Adecco Group and he talked…
What digital trends do small businesses need to focus on in 2016 in order to improve their business? From analysing data analytics, to embracing new social media platforms, new advice is being dished out all the time, so what should small businesses take on board? This infographic by Cube provides small businesses with everything that…
Recruiters are having to behave more and more like marketers these days, and with digital marketing becoming ever more visual, how can they ensure that they stay ahead of the trend? I’ve had a chat with Jordan Roland of Shutterstock to find out all about the latest creative trends and what platforms and tools he recommends. You can…
It’s sad to see that McKinsey research shows that during transformations, 86 percent of senior executives believe that they are actively demonstrating the change they want employees to make, but only 53 percent of employees do*. Workplace values drive the attitudes and behaviours that make your team effective or otherwise. These values might include respecting…