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Employer Branding

The Best (and Worst) US Companies to Work for as a Junior Employee

Does how long you work for a company affect how happy you are at that company? It’s the big question that inspired this latest research from the employment experts at resume.io. They analyzed thousands of Glassdoor reviews of the top 54 US companies and then created charts comparing job satisfaction levels among junior and senior…

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Employer Branding

How to Cut Through Employer Branding Noise and Stand Out

A strong employer brand is a clear edge in attracting and retaining top talent. Job candidates today expect more from employers from first-time job seekers (GenZ) to people switching jobs or returning to the workforce. They want better pay, different and personalized benefits, and a great work experience. LinkedIn reports that 75% of job seekers…

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Employer Branding

How to Attract China’s Top Grads: Unveiling What Makes Your Company Tick

China’s a goldmine of young talent, but competition for the best is fierce. How do you stand out as an employer in the face of a crowded market? Link Humans analyst Sveta Karniyenka has broken down the key drivers for entry-level talent, giving you the edge you need. Forget just offering a good salary. Today’s…

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Employer Branding

Booking.com’s Employer Branding Hacks: Attracting Talent with Wanderlust

Struggle to find that perfect, unicorn candidate? Booking.com feels your pain. Their global platform demands a unique talent pool – imagine needing a UK-based customer service rep fluent in Norwegian! But fear not, fellow recruiters, because Booking.com has cracked the code with their employer branding dream team. Building the A-Team: Forget scrappy startups with a…

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Employer Branding

Siemens Powers Up Employer Branding: Building a Global Talent Magnet

Forget washing machines, Siemens is a tech titan quietly shaping the world’s future. From smart cities to sustainable factories, their innovations touch millions. But attracting top tech talent in a crowded field? That’s a different challenge. Enter Stefanie Drerup, the mastermind behind Siemens’ employer branding revolution. In this interview, she reveals how she built a…

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Employer Branding

Crafting a Team Brick by Brick: LEGO Group’s Talent Quest

Certain brands hold a cherished spot in our memories, yet landing someone’s dream job doesn’t automatically guarantee they’re the right match for your team. In a recent episode of the Employer Branding Podcast, we delve into the world of Andrew Paterson, the Global Employer Brand and Talent Attraction Lead at the LEGO Group. Discover how…

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Employer Branding

From Data to Success: Experian’s ROI Journey with the Employer Brand Index

At Link Humans, we’re always eager to delve into anything data-related. In this context, we had the privilege of chatting with Doug Kelsall, Global Recruitment Marketer and Branding Director at Experian, about the pivotal role the Employer Brand Index (EBI) plays in helping them gauge Return on Investment (ROI). In this edition of the Employer…

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Employer Branding

The Science of Attraction: Thermo Fisher’s Data-Powered Employer Branding

In the ever-evolving world of talent acquisition, employer branding reigns supreme. It’s the alchemy of company culture, employee experience, and reputation distilled into a potent elixir that attracts and retains the best minds. But how do we know if this potent brew is actually working? For many, measuring the impact of employer branding remains an…

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Employer Branding

Activision Blizzard’s Talent Attraction Strategy: Three Brands, Three EVPs

Activision Blizzard is a well-known name in the video game industry, with three distinct brands: King, Blizzard Entertainment, and Activision. Each brand has its own unique identity and EVP (employee value proposition), which helps the company attract and retain top talent. In this episode of our Employer Branding Podcast, we talk to Alex Horner, the…