Employer Branding Talent Acquisition

Why Apprenticeships and Youth are Important to EY

One of the ‘Big Four’, EY is among the biggest global professional service firms in the world, so recruiting young talent is a must-do in order to maintain a real consistent stream of talent.

Jorgen Sundberg sits down with Steve Keith, Marketing and Communications Lead for Apprenticeships at EY, who spills the beans on their award-winning approach to attracting school leavers in the UK.

Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

In this episode you’ll learn:

  • About the corporate culture at EY
  • What talent challenges the company faces
  • Why apprenticeships are so important and what the UK government has to do with it
  • How important employer branding is to recruiting top young talent at EY
  • What EY’s EVP is and how it is communicated and activated
  • Why face-to-face interaction is their best source of hire
  • Why a parental advice campaign EY ran is Steve’s favorite initiative
  • What Steve’s top 3 tips for employer branding managers are.

Connect with Steve on Linkedin.