One of the ‘Big Four’, EY is among the biggest global professional service firms in the world, so recruiting young talent is a must-do in order to maintain a real consistent stream of talent.

Jorgen Sundberg sits down with Steve Keith, Marketing and Communications Lead for Apprenticeships at EY, who spills the beans on their award-winning approach to attracting school leavers in the UK.

Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

In this episode you’ll learn:

  • About the corporate culture at EY
  • What talent challenges the company faces
  • Why apprenticeships are so important and what the UK government has to do with it
  • How important employer branding is to recruiting top young talent at EY
  • What EY’s EVP is and how it is communicated and activated
  • Why face-to-face interaction is their best source of hire
  • Why a parental advice campaign EY ran is Steve’s favorite initiative
  • What Steve’s top 3 tips for employer branding managers are.

Connect with Steve on Linkedin.

About Karim Ansari

Product Lead at Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.

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