Posting the perfect LinkedIn status update on your brand or company page is extremely difficult to get right. Here is a blue print for the perfect LinkedIn status update, courtesy of SalesForce.
- Subject: Post breaking news, industry trends or a sneak peek – and include a call-to-action or question for higher engagement. Using LinkedIn insights will help you understand and know your audience better.
- Link Description: Edit the default text pulled over when you paste the link – keep it simple.
- Engage: Comment on the post (using your personal account) and keep the discussion flowing.
- Target: Make sure the audience is relevant to the post – age, location, role etc – and choose whether to include or exclude employees.
- Success: Aim for more than 1.0% engagement.