Branding & Identity

You may think that uploading silly photographs of yourself to your social media accounts is just a bit of fun and games, but with 90% of employers now recruiting through social media, you may be at risk of damaging your chances of being hired.

First impressions are crucial when it comes to hiring decisions and while your skills and experience are important factors, it’s often your photograph that the recruiter will notice first and on which initial judgements will be made.

This infographic by AvidCareerist outlines how to get a winning profile picture that will give off the best possible impression of you and which kinds of photos are best to avoid.

TAKEAWAYS:

  • Employers spend an average of 6 seconds looking at a LinkedIn profile and 19% of that time is spent looking at the user’s profile picture. Research suggests that it only takes 1/10 of a second for someone to form an impression about you. So make sure it’s a good one!
  • To create a winning profile picture, select a photograph where you do not have anything obstructing your eyes, as research has found that factors such as the individual wearing sunglasses, having hair in the way, or glare/shadow covering part of their face can lower likability, perceived competence and influence.
  • Smiling with your teeth showing will also boost your chances and will give you twice the effect of smiling with your mouth closed.
  • Be sure to present yourself smartly and formally in your photograph, as people will perceive you to be 43% more competent and 58% more influential if you do so. You might also want to consider using a professional photographer, as they will know how to achieve the best angle, lighting, etc.

RELATED: How Your Facebook Picture Can Damage Your Personal Brand

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About Sophie Deering

You can follow Sophie at @SophieDeering.

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