Chances are that you didn’t put an awful lot of thought into your email signature. What more do you need other than your name, your company and a phone number, right?

Well it could be more important than you think. Your email signature is the information attached to the end of an email, including name, contact details and occasionally images/links, so it acts like a sort of online business card.

Your email signature can say a lot about you as an individual and the organisation you work for, so putting a little time into making it read and look professional really is worth it. Not only should it provide the email recipient with all the correct contact details for yourself or the business, but it must also be reflective of your brand image.

Cloud Solutions have put together this simple guide to getting your email signature just right.

How many emails are sent each day?

  • There are 2.6 billion email users worldwide.
  • 205 billion emails were sent each day in 2015. 112 billion of these were business related and 93 billion were consumer.
  • 48% of professionals do not have an email signature.

The perfect email signature:

1) Make it simple: Try to stick to plain, easy to read font. Avoid using too many graphics, colours and fonts, that can come across as spammy.

2) Keep it short: Include only the vital information such as your name, email address and one phone number. Multiple numbers or email addressed complicates it.

3) Inform your recipients: If you’re a business, you can use your signature to inform recipients on any promotions, new products or events coming up.

4) Make sure it fits your brand: Create a uniformed brand identity by getting all employees to include the company logo in their signature.

5) Break it up: Use dividers to break up information and minimise the number of lines needed.

6) Get social: Include social media links so that people can find you on other platforms.

7) Include additional details: Include information such as your job title and department, so that people know exactly who they are talking to.


Image: Shutterstock

About Sophie Deering

You can follow Sophie at @SophieDeering.

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