Pinterest, Personal Branding, Promotions & Psychology – Best of April 2012

april 2012 best of recruitment

Another month’s passed by and it’s time for a recap from the blog.

You may have noticed that we’ve undergone a revamp, we’ve migrated the site from Drupal to WordPress and updated the theme a bit (we’d love to get your feedback).

Here are the best bits of April 2012:

1. How Pinterest Can Help You Job Search [Example Resumes]
See how a few jobseekers use Pinterest to stimulate interest with employers.

2. How To Survive and Thrive in Your New Job [5 Useful Tactics]
Getting the job is only the beginning, now let’s work on your staying power.

3. How To Get a Cool Job in Social Media [Video & Slides]
Specialist recruiter Steve Ward’s presentation at Social Media London.

4. How To Build Your Personal Brand with Social Media [Infographic]
A listing of the most useful social networks for your personal brand.

5. The Psychology of Networking: How Some Appear Natural While Others Stutter
Do you find networking awkward? You’re not alone!

6. Are College Graduates in HR Setting Their Sights Too High?
See what a soon-to-be graduate in HR thinks about her career prospects.

7. How Disney and 5 other Top Employers Use Twitter to Recruit
See how UPS, Pepsico and Disney use Twitter for social recruiting.

8. 5 Ways To Uncover Your Personal Brand’s Strengths
A very useful post about finding your purpose before pushing out the message.

9. How NOT to Ask for a Raise or Promotion
See how not to screw up that all-important chat with the boss.

10. Do You Expect Too Much from Recruitment Agencies?
Recruitment agencies are being scrutinized in this post.

Upcoming events in May:

Personal Branding from the Inside Out, May 9, Leicester Sq, London

LinkedIn Masterclass Workshop, May 15 at Covent Garden, London

LinkedIn for Recruiters Masterclass, May 25, Covent Garden, London

Any questions or ideas for us? Do leave a comment on the blog or tweet us at @UndercoverRec!

photo by: edanley

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.

INFOGRAPHIC: How To Boost Your Personal Brand with Social Media

Social media is everywhere – and since there’s no escaping, you might as well learn to leverage it best for your personal brand! Now more than ever, employers are using social media to not only screen applicants, but hunt for potential candidates.

Check out this infographic from HiredMyWay on the basics of personal branding with social media and learn how to showcase yourself best on the web.

Some takeaways:

  • LinkedIn is the business oriented social networking site where you can follow companies
  • Twitter is a great place for searching and finding real-time conversations
  • Google Plus content will show up in Google search results, so make sure yours is positive
  • Klout gauges your online personal brand’s effectiveness, it gives you an influence score online
  • about.me allows you to create a personal landing page, very easy to format – no coding needed

how you can brand yourself on different social networks

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.

INFOGRAPHIC: 86% of Jobseekers Use Mobile Devices for Job Search

Apart from Angry Birds and tweeting your mates, you can actually use your phone for something useful like finding a job. More and more smartphone users are clocking on to this and mobile devices are tipped to be the first port of call for jobseekers in the not too distant future.

And to prove that the mobile revolution isn’t just another fad, the good folks at Jibe have put together this infographic. Some key takeaways from the study include:

  • 86% of jobseekers who have a smartphone would use it to search for a job
  • 65% of those would search for available positions
  • 55% would receive job alerts
  • 47% would apply to a few jobs
  • 45% would track application status
The biggest benefits and challenges to applying to jobs on mobile are:
  • 65% that you can do it anywhere
  • 46% you can do it straight away
  • 50% career sites aren’t optimized for mobile
  • 53% it’s difficult to keep up with multiple tasks

Related: Top 10 Career Apps for Android Phones.

people are looking for jobs using their mobile devices

 

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.

The Psychology of Job Interviews: How To Prepare Mentally

how to mentally prepare for interviews

Preparing for a job interview in any circumstance requires a lot of foresight and forward thinking; many care free applicants have taken the liberty of turning up to an arranged interview without a pre-set ‘game plan’ and failed miserably when questions or tasks arise that they did not expect.

Taking the time to plan some pre-emptive measures such as research and gathering qualification certificates can make a huge difference towards your performance in job interviews, and also allow you to make a positive and lasting impact on the interviewers themselves. So with this in mind, let’s look at a few tried and tested tactics that can improve your confidence, sharpen up you CV and make you stand out from the crowd.

Curriculum Vitae

Revising and sculpting your CV to suit each individual job application will help you in a number of ways; firstly, it will make your CV more appealing and specifically well-suited to each job role in question, it will make for a great conversational piece in interviews and lastly it may help to indicate (or even provoke) which questions you can expect to hear in the interview.

When revising your CV, take into consideration the experience and qualifications you have, and select which aspects of each apply to that job role. Going into more detail about certain aspects of past job roles may not seem like a big deal to you, but it will highlight the key features of your experience that prospective employers are looking for.

For example, if an applicant has experience in retail or hospitality and is looking to apply for jobs in administration then they would certainly have to highlight the key areas of their previous experience to show they are an ideal candidate for the job. If the candidate were to detail the intricacies of their organisational skills, customer service expertise, telephone manner and competency with computers then they would stand out as a more suitable candidate than they would have previously. The key to reworking a CV is to pick out key aspects of your previous experience and qualifications and detail them comprehensively to show how well-suited to each job role you are.

The Interview

A great way of being psychologically prepared for a job interview is to feel confident in your ability to answer the questions that are likely ahead of you; this may seem a little obvious, but many people go about it the wrong way. Avoid rehearsing questions that you expect to come up; instead, research the company, who they are and what they do; this will give you a good indication of what you will need to know and allow you to come up with a few questions of your own.

If you have sourced job applications from online vacancies or online recruitment companies then going that extra mile to find out as much as possible about your prospective employers is a must; a simple digital advert will give only a brief description of the job role and you must look into the company and its products/services to discover exactly what your job role would be.

There are certain things all prospective employers are looking for in interviews, some more obvious than others. It goes without saying that interviewers are certainly looking for the most competent candidate possible, but an enthusiastic candidate who is willing to give 110% to the company is much more alluring than an equally qualified candidate with no enthusiasm or ‘drive’. Coming across as an enthusiastic and eager candidate is easier than you may think; by asking the right questions and adopting the right attitude, it’s fairly simple to come across as a bright and likable person.

Often interviewers like to ask: “Where do you see yourself in ‘X’ years’ time?” and many candidates would commonly answer with an overconfident and unrealistic answer such as “I’d like to be a manager” or “I’d like to be head of my department”.

Interviewers love modesty alongside competence and answering questions with modest answers which show you are still hardworking and ambitious, yet do not overestimate your abilities is a much more attractive quality. An answer along the lines of “I believe that if I continue to develop my skills and learn as much as possible from my peers then those opportunities will present themselves in time” is much more effective. Obviously it’s wise to put your own personality and spin on this template attitude but finding the happy medium between modesty and ambitiousness is an attractive quality indeed.

Upon the interview, you will likely have an opportunity to ask any questions you may have about the company or the job role; this is a fantastic chance to show that you have done your homework and researched the company. Mention certain products or services the company provide and ask for finer details surrounding them, and certainly ask if there are any steps you can take to better prepare for the job role just in case they decide to give you a call.

Conclusion

So there you are, some key tips to help you better prepare for job interviews and applications. Remember, do your homework and act with modesty and your competence and likability will shine through!

Related: The Psychology of Networking: How Some Appear Natural While Others Stutter.

This post was written by Danny Travis-Brown on behalf of Blue Octopus online recruitment. His job interview technique involves donning a waistcoat to stand out from the crowd and wow his interviewers.

photo by: Victor1558

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