Employer Branding

Who Owns Recruitment Marketing?

It’s a question that comes up time and time again among the talent community so is there one definitive answer?  Does it belong in talent acquisition or in marketing/communications?

Well, we’ve been speaking to Kathleen Back of NCR. She is a Candidate Attraction Manager and she partners with peers across the Corporate Marketing & Public Affairs team, as well as the Talent Acquisition Leadership Team.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsStitcher RadioGoogle Play or Soundcloud.

In this episode you’ll learn:

  • Why there is no right or wrong answer to that question but why a cross-functional approach works
  • The Pros and Cons of Recruitment Marketing being in Talent Acquisition and in Marketing & Communications
  • The results of a quick informal poll on where RM is most effective
  • Why being a partner and a continual learner is the secret to success

You can connect with Kathleen on LinkedIn.

By Ushma Mistry

Editor & Content Strategist at Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.