Creating employer brand films is costly and the lifespan of videos are not what they used to be. Hence today we’re going to chat about user-generated video content.

Alykhan Rehmatullah is the CEO & Co-Founder of Altru, a mobile-first platform that allows candidates to engage directly with a company’s employees, allowing employees to share their firsthand perspectives through short-form video.

Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsStitcher RadioGoogle Play or SoundCloud.

In this episode you’ll learn:

  • Why user-generated content is vital for transparency and authenticity.
  • How video will make up 80% of your recruiting strategy in 2020.
  • What your career site should look like in a perfect world.
  • About the importance of ‘Search’ and ‘Discovery’.
  • How to go about choosing who get’s involved in these videos.
  • What the perfect length is for a video and why it’s dependent on the theme.
  • If there is a DIY guide to creating user-generated video content.
  • How to measure the ROI of your user-generated content.
  • How to help employees build their personal brand.
  • What’s up next for user-generated video content.

Connect with Alykhan on LinkedIn!

About Karim Ansari

Product Lead at Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.

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