Employer Branding Talent Acquisition

How thyssenkrupp Engineered a Culture for Tomorrow

Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp, a German industrial conglomerate with some 150k employees.

Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tells us how the company stands out in its way of working – keeping the sense of belonging and promoting strong collaboration. This, of course, shines through in their employer brand.

Have a listen to the interview below and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsStitcher RadioGoogle Play or SoundCloud.

In this episode you’ll learn about:

  • thyssenkrupp’s culture and why Stefan has been there for over 10 years!
  • Why #together makes their proposition as an employer unique
  • The talent challenges at thyssenkrupp
  • How Stefan and his team measure employer branding, and why their metrics focus on candidate experience
  • The hard lessons the team at thyssenkrupp have learned along the journey
  • Stefan’s top 3 tips for employer brand managers
  • What’s next for thyssenkrupp’s employer brand.

Connect with Stefan on Linkedin.

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.