Competition for talent is fierce. Despite some global economic uncertainty, such as Brexit casting a shadow over the UK and Europe, employers haven’t slowed down with growth and hiring plans.
Ambitious professionals are changing jobs and careers at a steady pace. Companies need every advantage in the recruitment process. With more Gen Z employees entering the talent market, employers need apps and online marketing techniques that appeal to more generations of potential employees than ever before.
When it comes to sourcing and recruiting top talent, employers need to use a combination of the right technology and techniques. Social media is an essential part of the modern recruitment process, for attracting talent and promoting a company using employer branding marketing. Let’s take a look in more detail about how employers can recruit the top talent they need.
5 Apps And Online Marketing Strategies For Recruitment
Searching for top talent requires using a mix of mobile and desktop devices.
Potential recruits often search for jobs using smartphones, but recruiters and employers posting job adverts and managing the process using desktops or laptops. If you happen to use a Mac for recruitment work, there are a few essential apps for a Mac worth reviewing in that article. Mac apps that help optimize your work and hunt top talent more effectively are always worth taking a look at. Here are five more strategies and apps worth applying in the hunt for top talent.
1. LinkedIn Recruiter
Almost everyone in an HR and recruitment role uses LinkedIn as part of the talent attraction and selection process. To keep up with candidates and source talent on-the-go, you can download a free iOS or Android app. It lets you search and review profiles, manage postings, even save and review notes on potential candidates in the talent pipeline.
2. Showcase Your Culture
Culture is key when it comes to attracting top talent.
Generation Y and Z, in particular, seek out companies with cultures and values that reflect how they want to live and work. Ethical, forward-thinking, supportive and innovative teams and cultures are what younger generations are keen to see. To showcase your culture, social media is the way forward.
A company culture and values can be showcased using social media. From LinkedIn articles to Instagram Stories and Posts, giving potential candidates a look behind the scenes within your company is the most effective way to attract top talent. Friday afternoons off, supporting local charities, allowing dogs in the office, or having mental health workshops are a few of the ways you can outwardly demonstrate a company culture a lot of candidates want to see.
3. Video Marketing
Video is a massive part of social media. When it comes to employer branding content, don’t overlook video as a route to the talent your company needs.
Have social media managers, or recruitment team members, create short videos for social media. Most people view videos online without sound, so before publishing, always have them captioned using a video editor or captioning software.
Although LinkedIn is always going to be your primary recruitment channel, if you also use Facebook or Instagram for employer branding content and to promote job adverts, think about using Live Stories (they can be edited beforehand, using the same videos as used on LinkedIn) to attract a wider talent pool. Use a social media management tool, such as Hootsuite, to manage social content across a range of channels.
For recruiters and hiring managers always on the move, keeping track of the recruitment process on a Mac or desktop might not always be possible.
Instead, using an app, such as Workable, can be plugged into a larger ATS and it connects with 15 major jobs boards. It can also be used as a stand-alone app. This way, you’ve got everything you need on your phone and are connected to a steady stream of recruitment talent every day.
5. Screen Candidates Quicker, With Text Recruitment Apps
When there are 6.7 million vacant jobs in the U.S., but only 6.4 million candidates, according to the Bureau of Labor Statistics, it highlights the value in responding quickly to candidates. Beyond response times, employers and recruiters need to screen talent to determine whether they’re suitable for a move onto the next stage.
Candidates also want quicker and easier ways to engage with potential employers. Text-based systems could be the answer to both problems. One such text-based recruiting platform, Canvas, is proving popular. Multi-billion dollar companies such as SHI and Indianapolis-based Community Health Network (CHN) are using it to screen ten times as many candidates as they did before introducing text-based screening.
Recruitment teams receive an 85 percent response rate from candidates using text-based recruitment apps, compared to 45-60 percent response from emails and phone calls.
Recruiting top talent is a competitive multi-channel process. Companies need to combine candidate-centric employer branding campaigns with job adverts and processes that make it easy for them to apply. Candidates need employers to be responsive and screen them quickly so that both parties can determine how suitable they are for the role. With the right apps and strategies, you can recruit the talent you need more quickly and effectively.
About the author: James Dorian is a technical copywriter. He is a tech geek who knows a lot about modern apps that will make your work more productive. James reads tons of online blogs on technology, business, and ways to become a real pro in our modern world of innovations.