Employer Branding

Expert Strategies for Showcasing Your Region to New Talent

Attracting talent to a region—in this case, Ottawa—rather than an individual company requires a unique approach and special attention to your region’s strengths, international reputation, and potential.

Natalie MacArthur is Director of Talent Attraction at Invest Ottawa.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

• Why they make sure Ottawa is the pull for new hires
• How they use a region in their employer brand strategy
• Why common misconceptions about the region bring talent hire challenges
• What the “unbelievable quality of life” means
• What “workinottawa” is all about

You can connect with Natalie here.

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.