Employer Branding Talent Acquisition

SAP’s Guide to Attracting Graduates and Generation Z

This week we’ll learn how a legacy tech company turned itself into a talent attraction magnet for graduates and millennials.

We sit down with Jenn Prevoznik is the Head of Early Talent Acquisition at SAP and she delves into how the company goes about hiring over 7,000 generation Z employees. SAP’s legacy has transformed a bit, and they need to attract top students to bring new ideas into their company.

Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on iTunesStitcher RadioGoogle Play or SoundCloud.

In this episode you’ll learn:

  • About the graduate talent challenges SAP face
  • How employer branding helps them tackle these challenges
  • Why people are the most important factor for SAP
  • About #LifeAtSap
  • Why interns is the best source of hire
  • How SAP measures employer brand
  • Jenn’s top 3 tips for employer branding
    • Be authentic
    • Listen to your employees
    • Don’t be afraid to do something crazy
  • What’s next for employer branding at SAP

Connect with Jenn on LinkedIn.

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.