Employer Branding

The Present and Future of Employer Branding

If you’re new to the role of employer branding or been on your journey for a while, this is one interview you just don’t want to miss.

We’ve been speaking with a Talent Attraction veteran in the United States. She is going to share some of her insights, trends, patterns, and thoughts about the future of Employer Branding.

Allison Dunsmore is a Sr. Analyst – Talent Attraction & Employer Brand at American Airlines, a major US airline headquartered in Fort Worth, Texas. It is the world’s largest airline when measured by fleet size, scheduled passengers carried, and revenue passenger mile.

Have a listen to the episode below, keep reading for a summary, and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

  • Learning about your audience is key to your employer brand
  • Why videos are on-trend in the talent attraction space
  • Why less is more and why you should use your own people
  • That brand ambassadors are really important
  • Social media goes a long way in employer brand.

You can connect with Allison here.

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.