You can watch an interview with Paul Maxin, Global Resourcing Director of Unilever, where he talks about their social recruitment strategy.


  • Unilever have over 500,000 followers on LinkedIn – making them the ninth most-liked company in the world.
  • Their Facebook page has over 200,000 likes – aggregating fans from across the world.
  • Unilever use YouTube more than Twitter – with over 20 branded channels for the relevant countries.

You can read more about Unilever’s social recruitment strategy in the case study on the Link Humans blog – click here to read, or watch the interview with Paul below:

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About Jörgen Sundberg

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