Talent Acquisition Timebound

How Did Unilever Reach 500,000 Followers on LinkedIn?

You can watch an interview with Paul Maxin, Global Resourcing Director of Unilever, where he talks about their social recruitment strategy.


  • Unilever have over 500,000 followers on LinkedIn – making them the ninth most-liked company in the world.
  • Their Facebook page has over 200,000 likes – aggregating fans from across the world.
  • Unilever use YouTube more than Twitter – with over 20 branded channels for the relevant countries.

You can read more about Unilever’s social recruitment strategy in the case study on the Link Humans blog – click here to read, or watch the interview with Paul below:

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By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.