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Employer Branding Talent Acquisition

Impacts of the 4-Day Work Week

Getting to the office at the crack of dawn and leaving late is possibly an extra signaling exercising of one’s dedication, in preference to it being an effective use of time. The idea of running 5 days every week with two-day weekends and some weeks of annual holiday is simply something human beings receive. But…

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Employer Branding

The Fall of the Open Office Trend

This piece isn’t just about evaluating the impact open offices have on employee morale, productivity, and communication. Because even though almost three quarters of companies in the US have an open office plan of some sort and industry leaders like Facebook have embraced the trend as collaboration Utopia, robust research led by credible sources like Harvard…

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Employer Branding

Building an Employer Brand Team

Building an employer brand team from scratch is hard work, especially when your organization recruits globally. I’ve found that most employer brand program owners are a team of one, maybe two people. These are the project managers, who seek out partnerships internally, usually with HR, marketing, and PR, to get the work done. Some of…

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Employer Branding Talent Acquisition

How HR Should Tackle the Multi-Generational Workforce

Tackling the different ideologies of the ever-growing multigenerational workforce is probably the most onerous task for HR managers. Dealing with people of varying generations under one roof requires exceptional tactics. Hence, one of the easiest ways to learn these strategies is to opt for online employee training software. These e-learning tools are handy and have…

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Employer Branding Talent Acquisition

How to Absolutely Crush Your Passive Candidate Sourcing With Cold Emails

Creating a brilliant cold email campaign to attract passive candidates is hard. Fortunately, there is a proven science of what makes a cold email tick. Here’s what I’ve seen work after sending thousands of cold emails. Stay targeted Sending out super targeted messages is of paramount importance. Just search recruiter or recruiter email on forums…