I love a bold statement. “Employee engagement is dead” is up there. But why would a man who spent most of his career preaching employee engagement say that it’s dead?

We speak to Cliff Ettridge of The Team to learn why makes such a claim. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

In this episode you’ll learn:

  • Who Cliff is, and how he drives employee engagement (or was it employee experience) at The Team
  • Why employee engagement is dead, and how the Internet has played a major role in this
  • How Cliff tracks experience in real-time and why companies no longer opt to do employee surveys
  • The definition of employer brand, why it needs to be lived by your employees not just your HR team
  • Why you need to involve all departments when developing your employer brand
  • The lack of spend and budget for internal communications nowadays
  • The lack of diversity in employee communications and why we need to create an inclusive culture
  • Cliff’s number one tip for employer brand managers
  • How technology will play a huge part in the future of employee engagement.


Connect with Cliff on Twitter at @cliffettridge and subscribe to the podcast on iTunes.

About Jörgen Sundberg

CEO of Link Humans, download our 12 Essentials of Employer Branding eBook now and check out our latest product The Employer Brand Index.

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