Employer Branding

Why Employee Experience is the New Employee Engagement

I love a bold statement. “Employee engagement is dead” is up there. But why would a man who spent most of his career preaching employee engagement say that it’s dead?

We speak to Cliff Ettridge of The Team to learn why makes such a claim. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

In this episode you’ll learn:

  • Who Cliff is, and how he drives employee engagement (or was it employee experience) at The Team
  • Why employee engagement is dead, and how the Internet has played a major role in this
  • How Cliff tracks experience in real-time and why companies no longer opt to do employee surveys
  • The definition of employer brand, why it needs to be lived by your employees not just your HR team
  • Why you need to involve all departments when developing your employer brand
  • The lack of spend and budget for internal communications nowadays
  • The lack of diversity in employee communications and why we need to create an inclusive culture
  • Cliff’s number one tip for employer brand managers
  • How technology will play a huge part in the future of employee engagement.


Connect with Cliff on Twitter at @cliffettridge and subscribe to the podcast on iTunes.