Employer Branding

Highlighting Human Storytelling

Years of experience have shown this employer brand manager just how vital human storytelling can be in boosting your content’s relevance, reach, and efficacy.

Debra Luna is Employer Brand Manager at Paychex.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

• What will fit and can fit means when searching for talent
• Why gorilla memes were the start of a conversation-driver for recruitment
• What the brand builder activity has done for them with a new partnership
• What “Culture Unfiltered” is and why you should subscribe to it
• Why their “Extras” are authentic and real employees

You can connect with Debra here.

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.