Employer Branding Talent Acquisition

How to Apply Storytelling to Employer Branding

Ever heard of the power of storytelling? Of course, you have. Want to know how to apply effective storytelling to employer branding and/or recruitment marketing? Well, then you won’t want to miss this episode!

Lauryn Sargent is a founder at Stories Incorporated, a company that is half story consultancy and half creative studio. She has been a co-creator of a company currently working with best-in-class and emerging employer brands like Dell.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsStitcher RadioGoogle Play or SoundCloud.

In this episode you’ll learn:

  • What role storytelling has in a recruitment and employer branding setting.
  • What makes a good story in the context of employer and why candidates should always be able to see themselves in the role through that story.
  • How to figure out what the specific topics should be for candidates.
  • About some tactical tips to help give candidates the insights they are looking for.
  • What to do when employees leave the company and you have used those employees to tell stories about your business.
  • How to calculate the return on investment of your storytelling efforts.
  • What employer brands inspire Lauryn and why.
  • What’s next for employer branding and why storytelling plays a huge part in the future of employer branding.

Connect with Lauryn on Twitter.